I do not like thee, vile Googèle,
The reason why - I can now* tell;
Oh, this I know, and know full well,
I do not like thee, vile Googèle.
* Payments will drive consumption — and not the other way round

Digital payments will enable payment service providers to get access to customer transaction data, and will soon become a ubiquitous ecosystem comprising marketing, transactions and payments. Customer will be offered digitised valuables such as offers, coupons, loyalty points, rewards, etc. from multiple brands while enabling payment transactions through the use of data and analytics. It will work parallel to merchants’ apps complementing them and engaging with users, thereby providing a seamless shopping experience and giving merchants a presence on customer’s mobile device. Digital payments will pivot into an experience influencing consumption going beyond payments.

MotD - 8 February 2017

people places things